Caterer and Hotelkeeper's Think Again Campaign

A major editorial awareness campaign aimed at inspiring tomorrow’s hospitality professionals by highlighting to young people and career advisers the career opportunities that hospitality can provide.

Video: Rising through the ranks - part of the Caterer and Hotelkeeper Think Again Campaign


Accor Profile

Lifetime Training


Accor is one of the world's leading hotel operators, present in 92 countries with more than 4,400 hotels and 530,000 rooms. 

It has a broad portfolio of more than fifteen hotel brands – including Sofitel, Pullman, MGallery, Novotel, Mercure, ibis, ibis Styles and ibis budget  - providing an extensive offer from luxury to budget. It has over 145,000 employees worldwide and more than 5,000 in the UK.

The excellent training and development opportunities Accor offers are crucial to the engagement of its employees. As a result over 15% of its employees are promoted or change jobs within the business each year and 90% of its hotel general managers have been promoted from within. In 2012 Accor was named one of the UK's Best Workplaces.

This year it has launched its new Académie Accor, a UK hospitality training centre designed to teach its current and future employees. Accor has set itself an ambitious target to train 25,000 people in the next three years. Through this training and by offering vocational training qualifications, placement programmes for university students and a management apprenticeship scheme, it is training young people in the skills they need to make sure the hospitality industry remains competitive for years to come.

For more information visit  or

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Springboard Profile

Lifetime Training

For more than 20 years, industry charity Springboard has been helping young, unemployed and disadvantaged people into careers in hospitality, leisure and tourism.

It was founded as a result of a skills crisis in terms of recruiting enough home-grown talent to meet the needs of the hospitality, leisure, travel and tourism industries.

Every year, Springboard delivers a full range of programmes that reach out to millions of people of all ages and backgrounds across the UK. The work is vital, as the industry’s recruitment and skills challenges remain, due to a combination of welcome industry growth, demographic impact, a highly competitive labour market, issues around poor image and, most recently, changes in visa regulations.

Springboard's emphasis on attracting home grown talent has become even more important, and it is the industry’s natural partner in improving its image, attracting new talent and addressing skills shortages.

For more information, go to:

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TEFLON-DSA.COM DuPont™ Teflon® Profile


TEFLON-DSA.COM DuPont™ Teflon® global

TEFLON-DSA.COM DuPont™ Teflon® global leader and innovator of nonstick coatings is proud to support the Think Again campaign which is focused on the needs of young people to build their skills and become engaged in one of the dynamic aspects of the catering industry.

This initiative forms part of DuPont’s strategy which includes launching the Diamond Standard Awards as a platform to recognize achievements of A level food technology, home economics and catering college students and promote excellence in the professional market. For more information call 01442 826848 or visit

back to top >> Profile - The Place for Jobs in Hospitality

As the UK’s leading hospitality recruitment website, is dedicated to matching employers and their jobs from every sector to skilled and experienced candidates - on a national and local level.

We work with candidates to provide the right kind of roles and career advice to help them get ahead in their careers, and we also share our research with our recruiters to help them to tailor their future recruitment and retention campaigns. Check out our latest research report at also continuously strives to forge deep links within the industry and works with partners such as the BHA, AA Hotel Services, Springboard, HIT Scotland and People1st.
For more information about visit:

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Lifetime Profile


Lifetime, one of the UK's leading vocational training suppliers and top ten Apprenticeship providers, develops the skills and careers of more than 15,000 learners each year – improving the performance and operating efficiencies of employers nationwide.

Its services range from assessing the training and development needs of employers to providing course advice and industry-recognised qualifications to individual learners.

Lifetime has a track record of developing the careers of young people entering the foodservice and hospitality sector and has pledged to help it meet the government’s challenge to get 500,000 unemployed youngsters, aged 16 to 24, into Apprenticeship schemes this year.


It can help businesses secure government funding for work-based hospitality Apprenticeships, while ensuring they hire the right people for the job and improve both staff retention and customer service. Some 92%* of employers who have taken on apprentices say they lead to a more motivated and satisfied workforce.

For more information call 0870 120 1207 or visit:

* Source: Apprenticeship Survey conducted by Populus on behalf of the Learning Skills Council, Feb 2009.


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