Bel Foodservice ran a nationwide schools competition to celebrate 'laughter', the secret ingredient of The Laughing Cow. The two winning schools had an 'udderly' brilliant time at their celebration parties, which included 'amoosing' jokes from children's comedian James Campbell, a sandwich-making competition and guest appearances from The Laughing Cow herself and friends Big Baz, Sybil Stirrer and Kung Fu Kev.