With Hospitality Action Week (14th-20th May) fast approaching, the ideas are coming in for different ways to raise money. The great thing about HA Week is it’s simple, flexible and most importantly - fun! One example of creative thinking is BRITA Professional’s show of support to its industry charity by raising £4,687 through a filter amnesty. It donated £1 for each Traditional AquaQuell filter and AquaQuell Purity replacement cartridge ordered in November.
The activity was a simple and easy way for BRITA to demonstrate its support of HA week while encouraging its consumers to be greener.
To learn more about HA Week visit: www.hospitalityaction.org.uk/haweek