One in five companies ignore customer enquiries
I saw this headline in a weekly newsletter sent out by the Direct Marketing Association (DMA). It matched my own experiences as I have lost count of the number of times I have left enquiries on an industry website only to be followed by a long silence.
I recently found one hotel website offering to call me back. Brilliant idea I thought and tried it out. I am still waiting for the call!
In this survey, that covered all industries, only 53% of those that responded sent a personalised response.
Surely if some takes the time and trouble to write to you personally then they deserve a suitable reply.
Companies in this industry can be spending many thousands of pounds on their website.
They spend more money promoting them so it mystifies me that when an enquiry is sent it is ignored. All that investment has gone to waste and no sale is made.