List of all operators: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Peel Hotels

Description :

Peel Hotels owns and operates nine four-star hotels. It was set up in 1997 by Robert Peel, the son of a restaurateur, shortly after he quit his role as chief executive of Thistle Hotels.

Peel was renowned for turning the ailing Mount Charlotte hotel group into a major player in the UK market, following his appointment as chief executive in 1978 at the age of 29. He turned a £1m-a-year loss into a £38.8m profit by 1989 – the year he bought Thistle Hotels from Scottish & Newcastle to create the UK’s second-largest hotel group after Forte.

His approach at Peel Hotels is altogether different. Peel has built the chain slowly, “one step at a time, quietly and modestly” and has no desire to preside over a sprawling empire that would deflect his hands-on approach and legendary attention to detail. “One thing I don’t want to do is to get into a position where I will be a minority shareholder of a huge company and an employee again,” Peel told Caterer in 1998. “With 100 hotels, it was impossible to get into the kind of detail I can now.”

Robert and his brother Charles hold more than 50% of the equity in the AIM-listed company.

Address :

19 Warwick Avenue
Greater London
W9 2PS

Telephone :

020 7266 1100

Email :

Fax :

020 7289 5746

Logo :

Time Line :

THE 2000s

THE 1990s

Financial Snapshot :

Full year (ending 5 February 2012)
£14.6m (2011: £15.3)
Ebitda £1.6m (2011: £2.3m)
Pre-tax profit -£227,802 (2011: +£555,329)


Half year (ending 19 August 2012)
£8.2m (2011: £7.8m)
Operating profit £422,230 (2011: £383,172)
Pre-tax profit £45,049 (2011: £32,998)
View more financial reports from Peel Hotels

Operating Data :

Number of hotels nine

Bull hotel, Peterborough
Caledonian hotel, Newcastle
Cosmopolitan Hotel, Leeds
Crown and Mitre hotel, Carlisle
George hotel, Wallingford, Oxford
King Malcolm hotel, Dunfermline
Midland hotel, Bradford
Norfolk Royale Hotel, Bournemouth
Strathdon hotel, Nottingham

Key People :

Executive chairman Robert Peel
Chief operating officer Norbert Petersen
Financial controller Nick Parrish

Commentary :


Peel’s new skin

List of all operators: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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