Knorr to sponsor Roast Dinner Week

Knorr Gravy is celebrating consumers' favourite meal by sponsoring the first ever British Roast Dinner Week (1-7 October) after roast dinners scooped second place in a poll about what people love most about Britain.

In research conducted on behalf of Knorr Gravy - which quizzed diners about how they like their roast dinners and gravy - 65% of consumers said they want to see roasts on menus throughout the week, proof that this traditional dinner is more than just a Sunday meal.

Sarah Branagan, Knorr category manager for sauces, said: "Our research confirms how much the British public loves roast dinners. More than 80% of consumers have enjoyed this popular meal out of home in the last three months, which is why we're excited to be sponsoring British Roast Dinner Week.

"We want to help operators meet consumer demand and increase profits by serving roasts every day of the week - and they don't have to wait until October to get started. Next month we're launching our new website - www.britishroastdinnerweek.co.uk - that will be packed full of news and advice, including recipe ideas, marketing tools and, of course, tips on perfecting your gravy offering.

"The new website will also include insight to support operators when updating their menus. By serving a 'roast-of-the-day', operators can instantly appeal to more than half of consumers who'd choose a roast dinner if it featured on the menu throughout the working week".

By Lisa Jenkins

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