Ten semi-finalists in marketing category of Fish & Chip Awards 2013 named

Ten fish and chip shops have been named as semi-finalists in the marketing and innovation category of the National Fish & Chip Awards 2013.

Organised by Seafish, the awards judge businesses on their creative marketing strategies and innovative thinking.

The 10 include: Holly Tree Fish & Chips in Blackburn; Quayside in Whitby; Linfords Fish & Chips in Market Deeping, Peterborough; the Boundary in Market Deeping; the Chippy in Antrim; Pantrini's in North Shields; Land & Sea in Polmont, Falkirk; the Ashvale Fish Restaurant in Aberdeen; Barnacles in Great Ayton and Chamberlains Quality Fish & Chips in Oldbury, Birmingham.

All 10 semi-finalists will now compete against each other to be whittled down to a final three by early September. The final three will be invited to an awards ceremony at the Lancaster hotel in London on 24 January 2013, where the overall winning business will be crowned champion.

Nikki Hawkins, foodservice and events manager at Seafish, said: "The UK's fish and chip shops are a national institution and these shortlisted businesses have been recognised for their highly professional attitude to business promotion and the quality of their marketing and innovative thinking, setting a great example across the industry."

By Neil Gerrard

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