Anarchic Scottish brewer and bar operator Brew Dog has launched a 6.5% India Pale Ale laced with "performance-enhancing" substances, all of which are banned for professional athletes.
The limited-edition brew, called Never Mind the Anabolics, contains creatine, guarana, ginseng, gingo, maca poweder, matcha tea and kola nut. It has been released on the eve of the Olympic Games in London.
The company said: "Never Mind the Anabolics takes its lead from the relentless marketing campaigns of global fast-food chains and international mass production breweries that replace the sporting spirit with a fast buck, a greasy burger and an ugly plastic cup of insipid, fizzy, yellow lager."
"It is about time the greatest sporting event on the planet was not sponsored by fast-food companies, sugary fizzy drinks producers or monolithic multi-national brewers. A burger, can of fizzy pop and an industrial lager are not the most ideal preparation for the steeple chase or the dressage (for human or horse).
"So we decided to give the athletes something that was going to make them happier and better. A way to relax before a big event and at the same time increase the chances of winning."
The beer, whose packaging bears some similarity to the official pink and yellow 2012 logo, is on sale on Brew Dog's website.
By Neil Gerrard
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