EBLEX has signed up 131 new members to its Quality Standard Mark Scheme in the last two months, following a strengthening of the scheme and a raft of marketing activity.
Laura Bishop, marketing manager (Quality Schemes), EBLEX, said: "We are delighted with the response we've had. To attract so many new members in such a short space of time really is pleasing. It shows how important the features of the enhanced Quality Standard Mark Scheme are to the industry.
"All Quality Standard Mark beef and lamb has been processed through a fully assured and independently inspected supply chain and operators appreciate the confidence of being able to pass these reassurances on to their customers."
The new specifications cover animal age, carcase classifications, maturation and, where appropriate, further specifications during the processing of the product.
The new Quality Standard Mark Scheme for beef and lamb, which comes into effect from 6 August, provides one of the highest levels of independently inspected quality assurance for meat in the UK. The standards contain combined guarantees of food safety, animal welfare, care for the environment and enhanced eating quality.
By Lisa Jenkins
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