A project to design tableware for Sodexo Prestige to be used in a number of high-profile events, including the VIP hospitality areas of the Olympic Games, has gone to the new Precision range in fine china from Dudson.
The brief was to provide hospitality tableware with a wide-rimmed, contemporary profile and the new collection is designed to showcase culinary creativity and features a flat profile that allows food to be the focus.
The second part of the brief was more challenging, as it specified the creation of two signature pieces that clearly represent London. The design team at Dudson developed initial ideas into concepts using the latest CAD technology, before creating fired samples of the final two pieces. The first is a ceramic box for the serving of petits fours in the shape of a London brick and the second piece is a flat rectangular plate with one upwardly curved edge, which features a channel in the curving shape of the river Thames across the middle - the 'Thames Plate'.
"This was a really exciting project to be involved in, and has given us the chance to be part of significant events like the Olympic Games," says Danny Goodall, design director at Dudson.
By Lisa Jenkins
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