Kenco launches Millicano brand in hospitality sector

Kenco Millicano instant coffee is now available out of home.

A new product combining a blend of premium freeze-dried instant coffee with finely-milled roast and ground coffee beans delivers a taste that is closer to roast and ground with the convenience of an instant, according to Kenco.

Advertised as a super-premium coffee - "Wholebean Instant" - the brand has driven incremental growth not only for Kenco but also the pure soluble category in total. Its availability in away-from-home creates an opportunity for operators to enhance the taste and quality of their coffee offering, Kenco Professional says, without compromising convenience - and with the benefit of lower operational cost than bean to cup.

Zoe Williams, marketing manager at Kenco Professional, said: "Kenco Millicano offers all the benefits of our standard freeze-dried instant coffee - sustainability, quality and convenience - that our consumers already love, and adds in more wholebean taste to give a smooth, full-bodied mouthfeel. It's our closest thing to 'proper' coffee in an instant.

"Already, Kenco Millicano has seen huge success in the retail market, and is now worth more than £13m*. Our new product designed specifically for away-from-home operators is ideal for premium workplace, private healthcare, and small to medium leisure sites/hotels".

Kenco Millicano will be available to operators in 300g vending bags for use in free-standing and table-top dispense machines and comes with a support bundle of branded cups and decals and fascias. Kenco Millicano also forms part of the new 12oz Kenco2Go range.

* The Nielsen Company, total value MAT to week ending 28 January 2012

By Lisa Jenkins

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