City caterer Lusso has launched "ugly fish Friday" in a stand against the North Sea fishing quota system that sees half of all fish caught there thrown back, dead.
Lusso, part of CH&Co, will serve a variety of "ugly fish" at its sites every Friday that are all species on the Marine Stewardship Council's approved list of sustainable fish. They will be sourced through supplier Seafood Direct and cooked to order in a choice of ways.
Lusso said that while the fish were less pretty and fashionable than their increasingly overfished cousins, they were as good to eat as they were unlovely to look at.
Lusso managing director Paul Hurren (pictured) who came up with the "ugly fish Friday" concept after he was inspired by Hugh's Fish Fight said: "70% of assessed fish stocks in large parts of the EU are overfished, and yet many delicious, sustainable fish species are currently overlooked and under-used by chefs and thus under-ordered by diners.
"We are helping to change this by putting our talented chefs to work, demonstrating that cod, halibut and sea bass are not the only choices, and that there are plenty more delicious fish in the sea."
"Most of our customers really care about the provenance of their food as well as its taste. We are asking our diners to be a little more adventurous - safe in the knowledge that our chefs will turn these fish into dishes that even the most discerning customers will love."
By Janie Manzoori-Stamford
E-mail your comments to Janie Manzoori-Stamford here.
Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs
Blogs on Catererandhotelkeeper.com
Catch up with more news and gossip on all Caterer's blogs
For the latest hospitality news, sign up for our E-newsletters