Olympics set to be lucrative period for London hoteliers

The London Olympics still looks set to be a lucrative period for London hoteliers, with both committed occupancy and average daily rates well up on the same period a year before.

Research by TravelClick showed that committed occupancy for the Olympic period of 27 July to 12 August is 183.2% up year-on-year. Meanwhile, average daily rate is also up by 61% year-one year.

At this stage, Friday 3 August looks set to be the busiest day, with most occupancy compared to other dates during the period. Committed occupancy for that date is up a massive 305.4% compared to the year before.

Perhaps unsurprisingly, the Olympics are bringing in more hotel business for both the group (up 204.3%) and transient segments (up 132.2%) compared to the same period last year.

The vast majority of bookings (47.2%) have been made through the direct channel, well ahead of hotel company websites (Brand.com), central reservation systems (CRS), GDS (travel agencies) and OTA (third-party online travel agencies).

For the GDS channel, TravelClick looks at demand through: Sabre, Galileo, Worldspan and Amadeus.

For the OTA channel, it tracks demand through: Expedia, Hotels.com, Hotwire, Priceline, Orbitz, Travelocity and TravelWeb.

By Neil Gerrard

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