Rotherham United Football Club has signed Lindley Venue Catering as its catering and events partner as part of a £6.1m contract at the club's New York stadium.
The specialist sports stadia catering division of the Lindley Group will develop the League Two's club's conference and events business at the £20m venue, which is due for completion this summer.
It will also be responsible for all aspects of match day and non-match day catering as part of the five-year deal.
Located in the centre of Rotherham in an area formerly known as New York and on the site of a former foundry which manufactured fire hydrants for New York City - hence the stadium's name - one of the key objectives of the new venue is to generate revenue from non-match day events and activities.
Tony Stewart, chairman of Rotherham United FC, said: "The New York stadium is much, much more than just a football stadium. In the past two years we've spent a lot of time during the design process concentrating on making sure the stadium has seven days a week functionality.
"From the outset we wanted the stadium to attract business and visitors from outside the area. And, being located in the centre of Rotherham, we also wanted it to serve and become part of the local community, as well as fulfilling its role as a functioning professional sports stadium."
Jonathan Davies, the Lindley Group's head of sales & marketing, added: "We are well-versed in operating in multi-function venues and are able to bring an integrated approach to managing all aspects of the catering, sales and marketing functions for the New York Stadium, which we regard as a showcase venue for Yorkshire."
By Janie Manzoori-Stamford
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