Leicestershire catering firm Wilson Vale has signed a three-year sponsorship deal with Conference Centres of Excellence, a sales and marketing consortium for training, meeting and conference centres.
Anthony Lishman, executive director of Conference Centres of Excellence, said: "We have launched a selective preferred supplier programme, of which Wilson Vale is the first supplier to meet our stringent criteria for entry.
"Although our primary focus is sales and marketing, we approach this from a quality perspective and are therefore delighted to align ourselves with Wilson Vale and keen to work with other suppliers with a quality offer."
Wilson Vale currently provides catering services at two of the consortium's member venues - Cotswold Conference Centre on the Farncombe Estate in Worcestershire and Broadway House in the heart of Westminster.
Andrew Wilson, managing director of Wilson Vale, said: "This is a great opportunity to raise our profile and awareness of the Wilson Vale brand within a network of like-minded, quality-focused venues.
"Food is increasingly becoming a major selling point within this extremely competitive sector and we see this sponsorship agreement as an unprecedented opportunity for our chefs to learn more about the challenges facing today's conference and meeting centre managers."
Under the agreement, Wilson Vale will have an opportunity to sponsor the consortium's annual awards dinner, take part in CCE exhibitions and run food-focused workshops for CCE members.
By Janie Manzoori-Stamford
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