First draught vodka launched

by Neil Gerrard, Thursday 15th March 2012 12:11

A company has launched what it claims is the industry's first draught vodka, Vodka One.

The Vodka One font, which delivers a certified weights and measures 25ml or 35ml shot in one second, means licensees can serve cold premium vodka much quicker than is the case at the moment.

It also has built-in stock control software that allows licensees to cross-reference with EPoS and manual stock-takes.

The new product, which is served by two five-litre PET containers of Vodka One, has been launched by Hi-Spirits, the company behind spirit brands such as Buffalo Trace and Antica Sambuca.

Company chairman Jeremy Hill said: "We believe Vodka One is a wonderful piece of brand development and technology rolled into one. Vodka One is crafted and five-times distilled in the USA and is delivered at a perfectly chilled 1°C within one second. Vodka One has been trialled at a well-known high-street operator and it has been shown to dramatically reduce serve time to the customer, not least because it's a single-handed operation, allowing mixers to be added at the same time. A lot of time, and often product, is wasted at the moment as staff switch over bottles of vodka on optics."

Hill added: "Vodka One provides licensees the option not just to offer standard 'vodka & mixer' drinks, but also super-cold vodka shots and drinks such as Gimlets and Mini-Martinis."

By Neil Gerrard


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