The partnership, which began in May, means Selecta now manages 4,000 of Britvic’s cold drinks machines across more than 1,000 customers in the education, workplace, family destination and leisure sectors. The deal covers customer management, product delivery and technical maintenance.
Britvic’s popular soft drinks brands include Pepsi, Mountain Dew, Drench and Lipton Iced Tea.
“The soft drinks impulse market is big business – worth nearly £2b - and vending is an important part of this market.” said Trystan Farnworth, vending business manager for Britvic in Great Britain.
“Selecta demonstrated that they had the expertise and infrastructure to support our vending strategy, which rests on ensuring consumers have great availability of our soft drinks, wherever they are.”
“Since we took over their machines in early May we have been able to offer snacks and confectionery and Selecta’s unique miofino coffee to many of Britvic’s customers,” added Jonathan Barr, sales and marketing director for Selecta UK and Ireland, which looks after more than 35,000 vending machines.