Environmental campaigner Tony Juniper has been appointed patron of the first GTBS Green Tourism Week, taking place on 6-13 June 2011.
The initiative, which is designed to highlight the link between green tourism and profitability in tourism, is being organised by the Green Tourism Business Scheme and is endorsed by VisitEngland.
Juniper is currently a special adviser to the Prince of Wales Charities' International Sustainability Unit and a senior associate with the Cambridge University Programme for Sustainability Leadership. He will be a figurehead for Green Tourism Week as well as preparing blogs and chairing a panel of green tourism experts who will award the GTBS's top achievers.
Jon Proctor, technical director at the GTBS, said: "The GTBS is delighted and privileged that a leading environmental personality is happy to work with us in this way. The savings potential of being green is more than ever a driver for uptake and to have a patron of this calibre for our Green Tourism Week campaign will really help reinforce this message."
Tony Juniper said: "I am delighted to be patron of Green Tourism Week, which recognises and celebrates those tourism businesses who have seen the environmental challenge and signalled their willingness to rise to it. Tourism is one of the largest economic sectors in the world, and continues to grow fast. If we are to meet our environmental goals at the same time as achieving development aims, then important sectors like tourism need to embrace a process of positive change."
Jason Freezer of VisitEngland said: "Sustainability is fast becoming an essential part of competitive positioning in the tourism industry and VisitEngland is delighted to support a campaign which will help showcase to the industry the superb work already being done in this area and which demonstrates that green is increasingly not just a 'nice to have' but rather an essential strategic driver for business growth."
By Neil Gerrard
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