Wetherspoon sees breakfast sales soar following decision to open earlier

by Chris Druce , Friday 10th September 2010 10:40

Pub operator JD Wetherspoon has hailed its decision to develop its breakfast offer as the right one, as it posted record revenue and profit growth for the full year.

In March, the pub operator revealed plans to open its pubs from 7am to capitalise on the breakfast opportunity. Since then it has seen a 40% increase in volume, with 400,000 breakfasts and 600,000 coffees now sold each week.

Describing the performance for the 52 weeks ended 25 July 2010 as a company "record", Wetherspoon chairman Tim Martin revealed total sales, including 47 new pubs, had increased by £41.2m to £996.3m, a rise of 4.3%.

Profit before tax and exceptional items increased by 7.3% to £71m (2009: £66.2m).

The momentum has been maintained in the first six weeks of its new financial year, with like-for-like sales up 1.5% and total sales 7.6% ahead of the same period a year ago.

In summary, Martin said: "The biggest danger to the pub and catering industry is a continued increase in taxes and regulations. It is to be hoped that the UK government's attitude towards pubs, in particular, changes and that a co-operative and helpful, rather than a punitive, approach is adopted."

JD Wetherspoon reports rise in profits as breakfast trade soars >>

JD Wetherspoon to create 1,000 jobs for school-leavers >>

Wetherspoon takes on coffee chains with 49p offer >>

By Chris Druce

E-mail your comments to Caterer News here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

Blogs on Caterersearch.com

Catch up with more news and gossip on all Caterer's blogs


For the latest hospitality news, sign up for our e-mail newsletters.

Featured video - for more, visit Caterer and Hotelkeeper’s YouTube channel >>

    Caterer and Hotel Keeper Jobs
    Most ReadLatest Articles
    Most ReadMost Viewed Articles
    Related Industry Resources
    Sign up to Caterer and Hotelkeeper
    Mobile Site
    Also on Caterer and HotelKeeper