London restaurant Roast plans to roll out a fast-food version of the British dining concept, with the first site due to open at Westfield shopping centre later this year.
The Roast takeaway outlet will open at Westfield in September, marking the first of a planned group of outlets offering quality hot British food on the go. Roast, which opened the original 120-seat restaurant at Borough Market in 2005 and runs a food stall at the market, hopes to expand the take-away concept across London.
Founder Iqbal Wahhab told Caterersearch he had earmarked affluent high-streets, railway stations and shopping centres as potential locations. "If the site at Westfield proves as successful as we are expecting, we will be looking to open a minimum of three more in the next year," he said.
The food offer at the takeaway Roast will be overseen by Roast head chef Lawrence Keogh, who will develop the menu including breakfast and an all-day dining offer.
Dishes will include slow-roast pork belly with crackling and apple sauce in a bridge roll as well as roast meat sandwiches, pies, seasonal salads and vegetable sausages.
"We have expanded the Roast brand to cover more than a formal dining experience," Wahhab said. "What distinguishes us from most other hot take-away food offerings is that ours has the provenance of coming from a real restaurant with real chefs."
Restaurant Property, the sole agent for Roast, secured the Westfield site, with interiors being designed by Cada, whose other clients include Pret A Manger, Itsu and New York’s Dean and Deluca.
By Kerstin Kühn
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