The Campaign for Real Ale (Camra) handed in a 23,361 name petition to 10 Downing Street yesterday, calling for an end to short beer measures in pubs and other licensed premises.
The group launched the full pint petition last year in response to research showing that one in four pints are short measured by more than 5%. It claims that short beer measures cost consumers £481m a year.
During the 1997 General Election, the current Government promised that if elected they would “guarantee drinkers a full pint” and that, under Labour, drinkers would get what they pay for.
Eleven years on pub goers are waiting for this promise to be fulfilled, during which time consumers have been short changed to the tune of more than £5b, according to Camra.
Mike Benner, Camra chief executive, said: “It is unlawful for consumers to be short measured when buying petrol and it should be unlawful for consumers to be short measured when buying a pint of beer.
“The Prime Minister has a responsibility to stick to his party's promise that under Labour, drinkers will get what they pay for.”
During the last 18 months petition signatures were collected at Camra beer festivals and through an online campaign site.
Benner is pictured handing in the petition with Camra’s pubs director Julian Hough (right).
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By Daniel Thomas
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