Tags: Internet

Global hotel booking online rises

by Christopher Walton, Friday 3rd August 2007 11:14

The percentage of global hotel bookings made online for the first quarter of 2007 was almost double that of the same period last year, research showed today.

Online booking agent Travelclick revealed that internet bookings accounted for 41.2% of total Central Reservation System (CRS) bookings in major hotels chains throughout the world, up from 21.9% in 2006.

Reservation requests from third parties such as booking agents and travel agents accounted for 35.7% of total bookings while telephone reservations declined by 4.8% year on year to 23.1%.

The total CRS bookings for major hotel brands increased 6.9% in Q1 2007. One third of all bookings during the first quarter of 2007 came through hotels’ own websites.

Jeff Bzdawka, chief operating officer at Travelclick, said: “Hotels are getting better at ensuring that rate parity exists and that the hotel’s website lives up to its best rate guarantee.

“In conjunction with more aggressive internet marketing, the industry also continues to drive business direct, increasing overall profitability.”

Langham Hotels International enters into partnership with Travelclick >> 

Internet bookings continue to grow for hotels >>

How can I most effectively use hotel performance information? >>

By Christopher Walton

E-mail your comments to Christopher Walton here.

 

The Caterer Blog
Catch up with more news and gossip on the Caterer Blog here
Newswire
For the latest hospitality news, sign up for our e-mail news alerts.

Featured video - for more, visit Caterer and Hotelkeeper’s YouTube channel >>

    Caterer and Hotel Keeper Jobs
    Most ReadLatest Articles
    Most ReadMost Viewed Articles
    Related Industry Resources
    Sign up to Caterer and Hotelkeeper
    Mobile Site
    Also on Caterer and HotelKeeper
    Blogs