Overseas visitors to London like nothing better than a good stroll along the South Bank, according to a new survey by tourism body Visit London.
Its survey of 2,229 foreign visitors to the capital between October 2004 and October 2005 revealed that 71% had visited or planned to visit the South Bank. For 62%, a walk along the promenade was the main draw.
The South Bank was more popular than other tourist haunts, such as Leicester Square (an attraction for 65% of visitors), Covent Garden (62%) and China Town (42%).
Areas outside the central zone were also holding their own. Some 57% of visitors were aware of the National Maritime Museum in Greenwich and 39% of overseas tourists now stay in accommodation outside zone one.
By Naomi Leach
Get your copy of Caterer and Hotelkeeper every week - click here to subscribe and save 25%.
Join the craze and play Sudoku online!