Six Continents launches Internet price promise

Hotel company Six Continents has launched a new initiative guaranteeing that rates on its Web site will be the lowest for its hotels anywhere on the Web.

The Lowest Internet Rate Guarantee is backed up by a promise that if a lower price is found for the same room elsewhere on the Internet, Six Continents will match it and take a further 10% off.

The guarantee comes after the group found that 56% of consumers it surveyed looked at four or more Web sites when booking travel and a third spent between two and three hours to find the best rate.