We all remember the countrywide revelry that accompanied the Royal Wedding last year. And some hoteliers will also recall being jilted, after hiking up prices and refusing to accept guests staying for just one night.
The event was seen as an invitation for London hoteliers to make hay, but few received the reception they were expecting. However, across the country operators that engaged with the community benefited from revellers enjoying the national celebration and an extra bank holiday.
This year there is another opportunity for operators to be involved in an occasion likely to bring together the country in a party atmosphere. We're not talking about the Olympic Games, for once, but the Queen's Diamond Jubilee. Unlike the Royal Wedding there won't be one focal point for the celebrations, and people are unlikely to be staying in to watch it on TV. Instead, around the country communities will come together and they'll all be looking for a location at which to celebrate.
As with the Royal Wedding, there are likely to be street parties, but as our article examining what operators can do to tempt in the crowds explains, it's possible to make your business the centre of local celebrations. With a little forward planning you could put on a right Royal afternoon tea, British barbecue or Diamond Jubilee menu that brings in plenty of additional business.
It may even prove a useful warm-up to a busy summer, as the Diamond Jubilee comes two weeks into the nationwide Olympic torch relay. To help you plan for this event, we've created an interactive map to show where the flame will be carried, with details of what's happening in your area. You can also add events you are holding. So join the party at www.catererandhotelkeeper.com/torchrelay and tell us how you're shining a light on your business.
By James Stagg
E-mail your comments to James Stagg here.
Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs
Blogs on Catererandhotelkeeper.com
Catch up with more news and gossip on all Caterer's blogs
For the latest hospitality news, sign up for our E-newsletters