TGI boss books into Travelodge

Parsons: on board

Parsons will be responsible for all the chain’s sales and marketing activity, and will sit on its board.

Parson's joined TGI Friday's, owned by Whitbread, in 2003.

Before that he spent three years as sales and marketing director for Whitbread Hotels, and prior to that was marketing director at the group's Travel Inn chain.

Before joining Whitbread in 1997, Parsons was with Accor's Novotel chain as director of operations, sales and marketing for the UK.

by Nic Paton

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