2012 World Food Awards now open for entries

The 2012 World Food Awards, celebrating excellence across the ethnic food sector, are now open for entries.

Now in their fourth year, the awards will take place on 2 November at London's Lancaster London hotel. The World Food Awards are open exclusively to companies specialising, promoting or stocking products from the ethnic communities. The deadline for entries is 31 July.

Organiser the World Foods Association has launched four new categories to the awards this year, including Best New Product, Food or Drink Product of the Year, Wholesaler/Catering Supplier of the Year, and Exporter of the Year.

This year's judging panel includes industry experts such as AA hotel services manager Simon Numphud, and Mintel's director of innovation and insight, David Jago.

Harry Dulai, one of the World Foods Association's founding supporters, said: "This event has proved an amazing success with our industry, quickly attracting the who's who of the world food sector - a clear sign to me that an event to honour the achievements of this thriving sector was long overdue. By refining our existing categories and introducing new categories we hope that the World Food Awards will this year receive even more entries."

The 10 categories of the World Food Awards are:
● Best New Product of the Year
● Food or Drink Product of the Year
● Best Packaging of the Year
● Wholesaler of the Year/Catering Supplier of the Year
● Marketing Campaign of the Year
● National Retailer of the Year
● Exporter of the Year
● Restaurant of the Year
● Entrepreneur of the Year Award
● Lifetime Achievement Award

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By Kerstin Kühn

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