The acquisition marks Dudson’s growing interest in the European vitro-porcelain market which complements its range of high quality ware produced at two state-of-the-art factories in Stoke-on-Trent.
This is Dudson’s second international acquisition, having bought the flatware division of US Company Myco Tableware in 2007.
Sarreguemines Vaisselle was founded in 1870 and has a turnover of 9 million euros. Its high-tech factory is in Digoin, near Lyons and the principal market for sales of its vitro-porcelain ware is the French hospitality industry where it trades under the ‘Sarreguemines’ and ‘Pyroblan’ brands. Dudson is planning to launch the French ware into the UK market and worldwide although a decision on which product ranges to include has yet to be made.
Max Dudson, chief executive said: “This acquisition clearly demonstrates our commitment to the pottery industry and a bright future for our organisation. It increases our critical mass with a significant market presence in France. It will strengthen our platform for sales in Europe and add opportunities for our various sales organisations and partnerships around the world.
“Our business plan for the integration of Sarreguemines into the existing group will include further investment, particularly in the area of sales and marketing. It will help safeguard all our existing manufacturing in the UK with the complementary nature of the production in France and it reinforces our belief and commitment to having ceramic manufacturing under our own ownership and control.”