Nearly half of British consumers are too embarrassed to complain about a poor restaurant experience, research has found.
According to a poll commissioned by Customer First Solutions, 47% of diners would insist that everything was fine when asked about their meal, even if they had not enjoyed it.
The survey, which questioned 2,000 UK consumers, found that men were more likely to complain (60%) than women (50%), while youngsters aged between 16 and 24 were least likely to complain (42%) and those aged above 55 were most likely to give feedback (63%).
Customer First Solutions managing director Helen Dargie said the results highlighted the importance of giving customers the chance to give feedback in a way they were comfortable with.
"Providing the opportunity for customers to give feedback anonymously, at the point of service, is vital for ongoing business success. They can highlight minor and even major flaws in your service delivery or highlight staff training needs," she said.
UK consumers more likely to complain when problems arise >>
Complaints: How feedback can drive your business forward >>
By Kerstin Kühn
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