Lavazza opens first London Espressions Café in Harrods

by Angela Frewin, Thursday 7th April 2011 09:00

Italian espresso specialist Lavazza has opened its first Espression Café on the UK mainland in Harrods.

The 40-seat café is located on the fifth floor of the London department store and serves up Lavazza classics alongside exclusive dishes created by world-renowned Catalan chef Ferran Adria in a setting that has already won awards for design in other sites.

Lavazza has launched 18 Espression Cafés since 2007 in highly-populated cities, international airports and shopping malls, including its first UK branch which opened in Belfast City Airport in 2009.

Luca Piccini, managing director of Lavazza UK said: “Harrods is synonymous with quality so the brand-fit was there from the start,” said Luca Piccini, managing director of Lavazza UK.

“But beyond gaining exposure in London, the volume of international visitors to the store also provides Lavazza with the opportunity to reach a wider, non-UK audience, and further strengthen the brand’s position as a global contender.  In just four years Espression has become an ambassador for the image and quality of Lavazza all over the world.”

 

 


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